Roy & Ryan Seiders

YETI Founders Roy & Ryan Seiders talk building the ultimate cooler, making $5 an hour, and taking it easy, especially when it’s hard. They say Roy is the idea man and Ryan is the outdoor consumer, but both brothers share a “never settle” attitude passed down from their entrepreneur dad and hardworking mom. It’s that relentless mindset that made them lose sleep over what the ultimate cooler might look like, and finally, grab the tiger by the tail and build one the world had never seen.